NEWS

Understanding Creative Technology with Laurent Thevenet of Publicis Groupe
Updated 2022-03-07

The Head of Creative Technology (Asia-Pacific, Middle-East & Africa) at Publicis Groupe, Laurent Thevenet had recently hosted a Virtual Masterclass session and it was an absolute success! Attendees were given in-depth information about the creative industry, digital trends, opportunities and future outlook of the field. Speaking on AI-driven creativity, Generative Design, Blockchain, NFTs and the Metaverse, Laurent believes that it “may be the most brutal transition ever for various creative industries”. His advice in dealing with these disruptive innovations? Don’t stress and adapt to these changing times by being curious about everything. He also highlighted the importance of following the right people on social media and experimenting on all types of creative media to consistently better oneself. Viewers left the Masterclass with a fresh perspective on the creative era and all its unlimited possibilities.