Degree Digital Media Design | The One Academy

BA (Hons) Digital Media Design

(KPT/JPS((R/21 4/6/0086))10/18)

Course Overview
This degree course offers a design-led approach to creating interactive media. Using a leading industry software, students will be designing and making interactive content for the internet, tablets, mobile devices and public display. The course places users’ experience at heart and focuses on design and content creation in mobile apps, games, websites, interactive installations, digital comics, next generation advertising and social media. Students also have the opportunity to work together with industry practitioners, real clients, and other students on other disciplinary degree.

Availability
This course is available at the Sunway campus only.

Intake
Our annual intakes take place during May every year.

  • SPM / O-Level / UEC or equivalent
  • Foundation from other institutes of
    higher learning in related field
    (with minimum CGPA 2.0)
  • or
  • The One Academy's Foundation Programmes
    (1 Year)
    Foundation in Communication Design
  • or
  • The One Academy Diploma in related field
    or
    Diploma from other institutes of higher learning in related field
    (Advanced entry into Year 2 of Degree with minimum CGPA 2.0)
  • UK Degree in The One Academy
    In collaboration with
    University of Hertfordshire (UH),
    United Kingdom
    (completed locally at The One Academy)
  • BA (Hons) Digital Media Design
    (3 Years & 3 Months of Internship)

    • *This internship is compulsory upon completion of the course.

PROGRAMME STRUCTURE

Foundation Year

Building skills and personal knowledge to prepare for advanced art & design programmes in Years 1-3. Learning to self- manage academic development.

    Year One (Level 4)

    Skill development and comprehension of tools and processes used to create digital images, video, animation and sound, and hence interactive media. Analysis and discussion will be done on existing examples of interactive media that were effective. Studies also include fundamentals of interactive design, its user experience and the key principles and practices.

    Semester 1 & 2
  • Principles and Practices of Interactive Media
  • Pixel, Image and Sound
  • 2D Animation and Video Practices
  • Media Histories and Culture
  • Internet Culture

    Year Two (Level 5)

    Specialisation in areas of interactive multimedia and application of technical skills in large scale projects to develop independence. Studies inclusive of extended knowledge of interactive design techniques, planning multimedia production, experimentation on user control and content access, interface design and theory development.

    Semester 1 & 2
  • Authoring Interactive Narratives
  • Content Management for Network and Mobile Media
  • Teamwork Practices
  • Traditions and Locations
  • Media Culture

    Year Three (Level 6)

    Students are prepped for career in the digital media sector by undertaking major practical projects, also through enquiry module involving exploration of technical, cultural or theoretical issues of interactive design practice, including studies on multimedia project management, exploration of creative projects and employment preparation.

    Semester 1 & 2
  • Emergent Media and Markets
  • Critical and Cultural Studies: L6 Enquiry / Report Essay (Screen)
  • Competitions, Festivals, Exhibitions
  • Professional Contexts and Career Visions
  • Project Planning and Management
  • Project Realisation
  • General Studies

Internship
12-week mandatory period of work placement with an agency/studio within the digital media industry for practical training after completion of studies in Year 3 (Level 6).

Career Path
Industries involved in digital-based media using modern design methodologies, the acquisition and manipulation of digital content and graphics, and the creation of interactive content.

    Career Opportunities
    After graduating, students may begin work in one of the following:
  • Interactive Agencies/Studios
  • Advertising Agencies
  • Web Companies
  • Application Development Companies
  • Mobile Content Development Companies
  • Game Companies
  • Multimedia Design Studios
  • Corporate In-house Studios
  • Universities/Educational
  • Your Own Studio
    Students may pursue a career as a:
  • Digital/Interactive Designer
  • Web Designer
  • Multimedia Designer
  • User Interface Designer/UI Designer
  • Digital/Interactive Art Director
  • User Experience Designer (UI Designer)
  • Information Architect
  • Game Designer
  • Digital/Interactive Creative Director
  • Digital/Interactive Producer
  • Digital/Interactive Project Manager
  • Educator

(Note: Please note that subjects offered are subject to change based on instructions from UK.)

ENTRY REQUIREMENTS

  • Pass SPM with minimum 5 credits (5Cs) including a pass in Bahasa Melayu, *Sejarah AND pass relevant Foundation Programme with minimum CGPA of 2.00 that is recognized by the Malaysian Government
  • Pass STPM/A-Level with 2 full passes (Grade C) in any subjects
  • Pass UEC with minimum 5 credits (5Bs)
  • Pass Diploma in related field with minimum CGPA 2.00
  • Other equivalent qualifications recognized by the Malaysian Government AND
  • Pass Portfolio Review or Drawing Test conducted by The One Academy for candidate without an Art subject

    English Requirements by University of Hertfordshire
  • IELTS: Band 6.0
  • SPM (GCE O-Level English 1119): Grade C or higher
  • GCSE/IGCSE English Language: Grade C or higher
  • MUET: Band 3

    Entry Requirements For International Students
  • Indonesia:
    Ijazah Sekolah Menengah Umum (SMU) 3 / Ijazah Sekolah Menengah Atas (SMA) / Ijazah Sekolah Menengah Kejuruan (SMK) / Ijazah Madrasah Aliyah (bagi lulusan mulai tahun 2015) dengan gred purata 66 - 100
  • Vietnam:
    Bang Tot Nghiep Trung Hoc Pho Thong (Upper Secondary School Graduation Diploma)
  • China:
    Senior Secondary School Graduation Certificate / Graduation Certificate from a Vocational / Technical Secondary School (Zhixiao / Zhigao) or a Skilled Worker School (Jixiao)
  • Maldives:
    UCLES O-Level / A-Level / Higher Secondary School Certificate HSC)
  • South Korea:
    High School Diploma / High School Graduation Equivalency Examination

For direct entry into Degree Programme (Year 1), the above entry requirements must be met & recognised by MQA, and with relevant art qualifications recognised by The One Academy.

Note:
For non-Malaysian applicants, please refer to the The List of Entry Qualifications for International Student (PDF) to see if you qualify for this course.

*Sejarah (History) is a compulsory subject to pass in SPM starting 2013

*Students must satisfy the stipulated English requirement before pursuing the University of Hertfordshire Degree programme at The One Academy.

*Upon completion of the TOA Diploma Programme the related field, students will be advanced entry to 2nd year of UK Degree Programme. Assessments in academic writing skills and additional semester may be required to satisfy pre-requisites for Degree Studies.

UNIVERSITY OF HERTFORDSHIRE

DEGREE PROGRAMMES